SeaMonster Studios and Digioh present
eTail West 2025 BMW Experience
Fast Cars
Networking
Conversions
Retention
AI
February 24th: BMW Performance Center, Thermal CA
Racing Our Way Into 2025
2025
Join us at
The BMW Performance Center
Thermal, CA
We will be gathering industry experts, best-in-class Shopify app partners and amazing colleagues to focus and dig into everything about retention, accessibility, AI, ecommerce strategy and more.
Come have some fun while you gain information to apply to your own business
Schedule
eTail West 2025 BMW Experience
EVENT Schedule
8:00 AM
VIP CHECK-IN
VIPs Check-In to the Event
The day kicks off with a breakfast and Racing Theory Class. Fill your belly and mind before hitting the track.
9:00 AM - 12:00 PM
VIP EVENT
3-hour Driving Course
Get behind the wheel of a BMW for some fast driving and race challenges. The day will include driver safety info; and driving event including timed runs, rat races on skid pads & lead/follow on a professional race circuit. (The car is provided for you)
Seamonster Studios
Event Host
Digioh
Event Host
12:00 PM - 1:00 PM
VIP LUNCH
Chef’s choice buffet lunch
SeaMonster Studios and Digioh bring all of our VIPs a catered lunch.
Seamonster Studios
Event Host
Digioh
Event Host
12:30 PM - 1:00 PM
EVENT CHECK-IN
Event Check-In
All event attendees check in at the BMW Performance Center in Thermal, CA. We’ll get you an attendee badge, which is your key to the talks, the cars, and the fun.
1:00 PM - 5:00PM
AFTERNOON FIRESIDE CHATS
Sponsor Fireside Chats
- How to Build Smarter Marketing Funnels in 2025
– Digioh - App-First Retention: Elevating Brand Loyalty through Mobile Commerce
– Tapcart - Built for B2C Growth and Loyalty
– Klaviyo - Coming Soon
– Shipbob - Coming Soon
– Rebuy
Digioh
Event Host
Rebuy
Event Sponsor
Tapcart
Event Sponsor
Klaviyo
Event Sponsor
Shipbob
Event Sponsor
3:00 PM - 5:00 PM
SOCIAL TIME
Networking, Food and Drinks
Use this time to grab a bite, refill your drink and do some networking. Say hello, mingle, catch up with your colleagues – both old and new.
Seamonster Studios
Event Host
Digioh
Event Host
3:30 PM - 4:30PM
HOT LAPS
Hot-Lap Ride Alongs with a professional Driver
Feel the delight of hitting the racetrack in a BMW. Take a few hot laps solo or with some colleagues as a passenger of a professional driver who will take you (swiftly) around the course in a BMW!
5:00 PM - 5:30 PM
EVENT ENDS
Say goodbye to the track
Get your last photos in, grab some contact details and say goodbye to Thermal. The sponsor bus will be leaving back to the JW Marriott.
Seamonster Studios
Past Events
AROUND THE SOUND 2022
Seattle harbor Argosy Cruise – Seattle, Wa
RACING INTO 2023
The Porsche Driving Experience – Los Angeles, Ca
AROUND THE SOUND 2023
The Golf Club at NewCastle – NewCastle, Wa
RACING INTO RETENTION 2024
eTail West BMW Driving Experience Performance Center – Palm Springs, Ca
AROUND THE SOUND 2024
Boeing Museum of Flight – Seattle, Wa
SPONSORS
Our Partners
Event Partners & Sponsors Sponsors
Venue
Directions
BMW Performance Center
86-050 Jasper Ln,.
Thermal, CA 92274
Directions from the JW Marriott
JW Marriott Desert Springs Resort & Spa
74-855 Country Club Dr, Palm Desert, CA 92260
Get on I-10 E in Desert Palms from Country Club Dr
9 min (3.9 mi)
Follow I-10 E and CA-86 S to Airport Blvd. Take exit 16 from CA-86 S
13 min (13.4 mi)
Continue on Airport Blvd. Take Polk St, Avenue 60 and Tyler St to Jasper Ln
8 min (4.6 mi)
