SeaMonster Studios presents
2026 BMW Experience
Fast Cars
Networking
Conversions
Retention
AI
February 23rd: BMW Performance Center, Thermal CA
Racing Our Way Into 2026
2026
Join us at
The BMW Performance Center
Thermal, CA
An adrenaline-fueled day where business meets the track!
Connect with industry leaders, top-tier Shopify app partners, and innovative minds reshaping ecommerce. We’ll dive deep into retention strategies, AI integration, accessibility best practices, and cutting-edge tactics—all while sharing unforgettable moments on and off the track.
Schedule
2026 BMW Experience
This event is not affiliated with or sponsored by Worldwide Business Research or its eTail Palm Springs 2025 Conference.
EVENT Schedule
9:00 AM
VIP CHECK-IN
VIPs Check-In to the Event
The day kicks off with a breakfast and Racing Theory Class. Fill your belly and mind before hitting the track.
9:30 AM - 12:30 PM
VIP EVENT
3-hour Driving Course
Get behind the wheel of a BMW for some fast driving and race challenges. The day will include driver safety info; and driving event including timed runs, rat races on skid pads & lead/follow on a professional race circuit. (The car is provided for you)
Seamonster Studios
Event Host
12:30 PM - 1:15 PM
VIP LUNCH
Chef’s choice buffet lunch
Come cool down, decompress, share stories and enjoy the Chef’s Choice lunch brought to you by SeaMonster Studios.
Seamonster Studios
Event Host
1 PM - 1:30 PM
EVENT CHECK-IN
Event Check-In
All event attendees check in at the BMW Performance Center in Thermal, CA. We’ll get you an attendee badge, which is your key to the talks, the cars, and the fun.
1:45 PM - 3:45PM
KEYNOTE & MERCHANT PANELS
Get insider access to curated merchant panel sled by SeaMonster Studios and Sub Summit, where top Shopify brands share what’s actually working in their businesses right now. These aren’t theoretical keynotes—they’re real operators sharing real wins (and lessons learned).
Full topic lineup coming soon.
Keynote Title
Keynote Description
Klaviyo
Event Sponsor
AS Beauty
Event Guest
3:45 PM - 4:45 PM
SOCIAL TIME
Networking and Hot-Laps with a professional Driver
Use this time to grab a bite, refill your drink and do some networking. Say hello, mingle, catch up with your colleagues – both old and new.
Feel the delight of hitting the racetrack in a BMW. Take a few hot laps solo or with some colleagues as a passenger of a professional driver who will take you (swiftly) around the course in a BMW!
Seamonster Studios
Event Host
4:45 PM - 5:00PM
CLOSING REMARKS
End of Event Thank Yous and Shout Outs
Get your last photos, grab some contact details and say your goodbyes. The sponsor bus will be leaving back to the JW Marriott.
Seamonster Studios
Past Events
AROUND THE SOUND 2022
Seattle harbor Argosy Cruise – Seattle, Wa
RACING INTO 2023
The Porsche Driving Experience – Los Angeles, Ca
AROUND THE SOUND 2023
The Golf Club at NewCastle – NewCastle, Wa
RACING INTO RETENTION 2024
BMW Driving Experience Performance Center – Palm Springs, Ca
AROUND THE SOUND 2024
Boeing Museum of Flight – Seattle, Wa
BMW DRIVING EXPERIENCE 2025
BMW Driving Experience Performance Center – Palm Springs, Ca
AROUND THE SOUND 2025
Daniel’s at Lake Union – Seattle, Wa
SPONSORS
Our Partners
Event Partners & Sponsors Sponsors
Venue
Directions
BMW Performance Center
86-050 Jasper Ln,.
Thermal, CA 92274
Directions from the JW Marriott
JW Marriott Desert Springs Resort & Spa
74-855 Country Club Dr, Palm Desert, CA 92260
Get on I-10 E in Desert Palms from Country Club Dr
9 min (3.9 mi)
Follow I-10 E and CA-86 S to Airport Blvd. Take exit 16 from CA-86 S
13 min (13.4 mi)
Continue on Airport Blvd. Take Polk St, Avenue 60 and Tyler St to Jasper Ln
8 min (4.6 mi)
Registration
Register to Attend
Space is Limited REGISTRATION
By submitting your information, you agree to share your data with and be contacted by Shopify and/or SeaMonster Studios about their services. Your information will be processed in accordance with US Privacy Laws and the privacy policies of Shopify and SeaMonster Studios, respectively.
This event is not affiliated with or sponsored by Worldwide Business Research or its eTail Palm Springs 2026 Conference